Instagram is the most popular social media platform. Where nowadays all the youth are giving their time. Instagram is not only a source of entertainment but nowadays this has also become a source of income. Many people also promote their products or services here. To attract their Instagram followers and make them notice their product. In today’s era, Instagram is a very beneficial application.

Here you can connect with hundreds of people and also like their posts. Just as people used to market their products by speaking in earlier times. Similarly people now reach out to people with the help of storytelling in a digital way.  Instagram calls itself a visual inspiration platform. And the best way to inspire others is through the power of visual storytelling. Instagram for Visual Storytelling can be the best. On Instagram, you can also use the best brand storytelling to tell micro-stories. That will help people understand your brand’s values, mission, and purpose.  

Now  we can discuss Instagram for Visual Storytelling ?

• Interesting History:- When a businessman promotes his product, the most important thing is to tell the history of that product. If the consumer is not able to know about the success of that product, then he will not be able to make much connection with that product. Whatever brand is there in the market today, there is a story behind it, knowing which the consumer can create an emotional connection with it.

• User-Generated Content:- Whenever a product is promoted, there should be maximum user involvement. If any businessman promotes his product on Instagram. They will have to use good hashtags so that people get attracted towards his product. Or some such features have to be told, so that whoever watches that video feels that this product is the best for him. 

• Helping people:-  Not only this, you can also help people through videos on Instagram. You can explain your product in detail. Sometimes people do not understand how to use their product. So the video of Instagram helps you know how to use that product. The video explains with full action in that video. How, when and for how long to apply? Which makes it easier for the consumer to understand. And watching the video attracts the attention of many people towards purchasing the product. Producer must be transparent  and tell the story in a better manner. 

• Team Leadership :-  Big brands always have a good team behind them. To become a good brand, it is not necessary only to promote your brand. Rather, he also extends his hand for the welfare of the country. If a business does this then people get influenced by that brand. I will explain with an example. If a customer buys P&G products, 1% of his income goes to social services. The tagline of P&G product is Padhega India, Toh Badhega India. The company benefits greatly from this. And with the help of the team they attract a good amount of customers.

• Target :-  To promote any product, it is very important to know who the target customer is. If you know your target audience then it will become very easy for you to sell your product. Just as a business looks for its customer, similarly the customer also looks for a good brand. This means that if a business shows its product to its target audience with the help of a visual story on Instagram, customers will also be easily attracted. You can do your marketing well with this and also attract customers through videos.

• Creative storytelling:- To promote any brand, if you create a good story that is  storytelling, it will help a lot in reaching your product in the market. People in India are very emotional. If you want to win someone’s heart, then make a story related to it and show that product to them. Then people get more attracted and attached to it. Stories have great importance in life. Even in earlier times, when people used to go to buy any product, old people used to tell the story as per their own. Now the same storytelling has started happening in digital form.

With more people and businesses joining Instagram, and over 1 billion Instagram users worldwide, there’s a lot of potential for businesses to use Instagram Stories for digital storytelling. In this way, we can say that instagram for Visual Storytelling is very much important to attract customers towards your product or a service.