Brand equity refers to the intangible value and reputation that a brand possesses in the minds of consumers. this represents the added value or advantage that a brand has over its competitors due to factors such as brand awareness, perceived quality, customer loyalty, and brand association. It encompasses the emotions, perception, and experiences associated with … Read more
Start a dropshipping business- With the dropshipping business concept, you may sell goods to clients without keeping any record. When a customer puts an order on your online store, you send the order to a supplier or wholesaler, who subsequently ships the goods to the customer. Choose a certain product category or market segment that … Read more
Benefits of Digital Transformation- The term “Digital transformation” means the use of business technology that uses new ideas into the business and recreates the idea. Through the use of technology, marketers can meet online to the customer. In the situation of covid-19 most of the business runs through digitally. Marketers also know the customer experience … Read more
B2B Email Marketing- Email is the oldest technology marketing. Email marketing is used for business to business generate leads into sales. Email marketing connects with the customer and generates leads. And email marketing can engage customers with their promotion. Email marketing easily targets customers or convenience to purchase them. In this marketing they can customize … Read more
Employer branding affects business success by raising income, according to research. Any company or a customer would like to do business with a company that has a strong employer brand. If a company does to be fair and just to their employees. It would have a direct impact on the business. Because customers are willing … Read more
Create a website on google- Having a strong online presence is essential in today’s digital world, whether you’re an individual showing your collection or a company promoting your goods and services. Making a Google Site is one practical plan to develop your online presence. Google site provides a user friendly platform that allows you to … Read more